Wednesday, April 23, 2008

What the Media Spikes thought of Tan Hong Ming.

Fifteen judges from the United States, Europe, and Asia were faced with hundreds of TV commercial entries from the Asia-Pacific region.

In the final rounds, only 38 commercials from Japan, Australia, New Zealand, China, Hong Kong, Taiwan, Singapore and Malaysia had survived.

Of the 38, 20 remained as Finalists, 8 were given Bronze Spikes, and 10 got Silver Spikes. (At that stage, the Tan Hong Ming campaign had already received 3 Bronzes and 3 Silvers.)

Now the competition was heating up. Only one Gold Spike winner was to be chosen from the Silver Spike recipients, and that commercial would be declared THE best one in the region for 2007/2008.

After a secret ballot, Jeff Goodby, the Chairman of the Jury, declared that a far second was a brilliant commercial from Japan entitled "The Non-Blinking Woman" from Dentsu Tokyo.

And the Gold Spike winner of the year was a little commercial entitled "Tan Hong Ming In Love".